I was interviewed by a Journalism student about social media and this is what I said.

SarahCook-29.jpg

Why is it important to maintain good social media profiles?

It is crucial to maintain a consistent social media profile that truly represents your business with high quality interesting & valuable content because in today’s media world your social media profile could well be the first point of contact for your prospective client.

If your profile is inconsistent and lacking in providing your target audience with inspiring & entertaining content then they are likely to unfollow you on social media and not think positively towards your brand.

I often talk about a Trust Tree. Every communication on social media is an opportunity for your ideal customer to be putting a leaf on their Trust Tree. The more touch points you have with them the quicker they can fill up their tree, the more stable your relationship is with them the more likely it is they are to have confidence in you & what you offer and therefore buy from you.


Do you think they act as the modern version of CVs?

If you are looking for employment then I believe a well crafted CV plus a smart, tidy & active LinkedIn profile is the perfect match. It’s also important to remember that your activity on other social media platforms will be taken into account! So always be mindful of what you say and do on social media. I once heard someone say ‘Don’t do anything that you’d be embarrassed for your Granny to see’!


Tips on maintaining professional accounts?

My top tips would be:

  1. Know your target audience - really really well!

  2. Niche as much as possible so that your marketing is more efficient & streamlined and you’ll connect quicker & easier with your potential customers

  3. Do one platform well before embarking on another one

  4. It’s better to manage a few platforms effectively than try to be on all of them. You’ll only dilute your message

  5. Be consistent

  6. Be active

  7. Be genuine, authentic & engaging


Which is the best platform for what? (e.g: Instagram for fashion for example)

Typically people say if you have a product based business then you should use visual platforms like Instagram & Pinterest. And if you have a service based business you should use platforms like Twitter & LinkedIn.

It all comes down to knowing your customers - where do they go for information? What platforms do they use? Where are they most likely to buy from you? THIS is where you should be.


How do you think social media can launch someone the career of their dreams?

Social media can definitely be the key to launching someone’s dream career! I believe wholeheartedly in this, that’s what I’ve built my business on! Helping others set up, establish & successfully grow their dream business from nothing to something incredible where they are adding value to their clients lives on a daily basis and making an important and heartfelt contribution to their community.


What makes an account stand out?

The attributes of a successful social media account, that make it stand out from the crowd are:

  1. Daring to be different

  2. Having a strong clear brand identity

  3. Knowing your clients and speaking directly to them & involving them in your business, so they actively take part in the journey with you.


What is your opinion on bloggers and their increasing number?

I think it is marvellous that blogging as a career has become so accessible for people especially with its flexibility for working hours etc so ideal for parents, students & older generations.

Although there is a feeling that it is becoming rather over saturated, but saying that I still see great value for small businesses to collaborate and team up with bloggers for reciprocal benefits.


I'd love to hear your opinion on any one or more of these questions. Feel free to comment or email me sarah@sarahcook.co.uk