Gone are the days when people used LinkedIn as an online CV. And if you’re still thinking that it’s only purpose then think again!
Aesthetically LinkedIn is right on trend. With recent updates it’s no longer a stuffy old place just for men in suits (sorry no offense to men in suits!). It’s mobile friendly and modern, and I believe they’ll continue to stay on top of their game in terms of the user experience & new innovative design features.
So as a small business owner what you really want to know is ‘is it worth my effort?’ And my answer is a big fat YES!
Unless you have all the clients you’ll ever need for the rest of your working life…. But then I would still encourage you to have an up to date profile on LinkedIn. And by the way if you are at full capacity in your business - congratulations!
For the majority of us we wouldn’t mind a few more clients and depending on the nature of your business & your clients life cycle it would be a natural part of your regular process to have a constant flow of customers.
A constant flow of customers…. Sounds like a dream doesn’t it?
There are 2 key steps to achieving this.
Step 1: Voice your opinion on issues that relate to your subject matter and issues that your ideal clients care about. Post articles & updates that reflect the quality of your work & the types of businesses that you work with.
Step 2: Do step 1 CONSISTENTLY!
Take an outsider's view of your LinkedIn presence and ask yourself these 2 questions:
‘Am I demonstrating that I’m an expert in my field?’
‘Do I come across as a friendly, genuine, approachable and helpful person?’
If you are answering no, then review your current LinkedIn activity and make these small changes to make a big difference.
So wouldn’t you agree it’s a lot more than just a CV?
If you’d like to know how I can help you utilise your LinkedIn profile to find more clients and & raise your visibility then please get in touch. I have 121 training & group workshops
** LinkedIn Workshop July 5th in Bristol, ticket sales close Wednesday 28th June**
Click here for Ticket Sales.