Three reasons why running is like social media

It is well known that I love running (I post pics of my pink trainers and places I’m running on social media quite a bit) and it is well known that I love social media (I am hugely passionate about unravelling the mysteries of social media for small businesses so they can benefit from this awesome online world).

So let’s kick of with the first similarity.

No1: It hurts at the beginning

If you are new to running or you are returning to running after a break (like having a baby!) then yes it can be really hard and yes it can really hurt! But as they say there is no gain without pain. This is like social media, before you step into this apparently confusing rather baffling world of tags, hashtags, mentions, retweets, shares & other oddities you may feel some pain. This is in the form of resistance, uncertainty, fearing change & fearing the unknown. But do not fear. Because a) the pain is short lived & b) I can minimise the pain for you.

No2: Little & often is best

If you think going out running in your local park for a quick jog once a fortnight is going to improve your fitness, stamina, endurance, health and so on then I’m sorry to tell you it isn’t! Well no that’s not exactly true, all exercise is good exercise but if you’re serious about running (read serious about your business) then you need to be training at least 3 times a week with a schedule to improve your fitness levels and challenge yourself.

Ok so let’s translate this into social media terms: if you post on Facebook on a random basis, say once a fortnight like our jogger then you are not going to get anywhere near where you’d like to get with your social media. Likewise if you tweet occasionally and expect to gain new followers and engagement then you’ve got the wrong idea. So often clients say to me ‘I’m on Twitter, but I’m not getting any followers or RTs’ The key word is ON. That’s it they are on Twitter. Yes, but they are not DOING Twitter!

Organise yourself a schedule to ensure you are CONSISTENT with your posts & tweets…. Little & often is the best strategy here. If your plan is to run a 5k within 3 months you’d need to start off running little and often, then build up the distance until you’re able to run 5k without stopping.

No3: The results can be astonishing!

I’ve heard so many people say how running has changed their lives and they’ve achieved a personal goal, maybe a new distance or PB or even a marathon when they never thought it would be possible. But they didn’t get there through an occasional spur of the moment run. OH NO! They got there through sheer hard work, dedication, training, commitment, perseverance & drive! Apply all these principles to your social media and you could be achieving incredible results too! I know its possible! Why? Because I’ve done it myself and I’ve helped clients do it too.


If you’d like to book in a complimentary social media strategy session where I can help you to see how you can achieve results with your business, then please click here & I look forward to helping you.